In the heart of Iceland's capital, Reykjavik, the BIO Effect flagship store can be found. The store is located in the newly renovated iconic building which once housed Rammagerðin; one of Iceland's oldest tourist shops. 

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The design of the store was realized through close collaboration with Basalt Architects and project coordinators from the BIO Effect team.

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Liska had the role of electrical and lighting designers in the project. One of the key goals of the lighting design was to provide uniform lighting throughout the store while maintaining emphasis on display areas without producing unwanted shadows. This was achieved with careful selection and placement of luminaires, for example by integrating them in the displays.

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In the store, BIO Effect products are proudly displayed in the curved corner window, which is the building's most recognizable feature. Subtle lighting illuminates the products which are placed on top of several pedestals. Along the peripheral walls of the store, floating shelves host numerous BIO Effect products, testers and informative features related to the production process of the products. Gradient lighting is used to light up the eye-catching turquoise threading which is featured throughout the store. The floating shelves are visible both to ongoing pedestrians and visiting shoppers. The center piece of the store is a threaded table with gradient lighting. Above it, a floral crown aligned with LEDs provide comfortable lighting in the center of the store.

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Casambi controllable LEDs are used throughout the store and different scenes have been programmed in order to provide appropriate lighting and atmosphere for different times of day. Careful consideration was taken to place lighting fixtures out of view so that to eliminate the risk of glare or visual discomfort of shop-goers. Decorative gradient lighting is used to light up the turquoise threads which are a one of the main design features in the store. The floating shelves feature uniformly lit columns which offer a pleasing side-light to the products on display. The shelves are however also aligned with integrated LEDs which act as the main source of light on the products. 

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